Amy Kaske Berger

After over fifteen years running PR programs for major national brands in New York, Los Angeles, and Chicago, at events like New York Fashion Week, South Beach Wine & Food Festival, and more red carpet events and restaurant openings than I can count, something dawned on me:

Small business owners have the most passion and potential, but oftentimes, the least press and prospects.

So I’m creating new PR possibilities through my curated connections approach to PR that’s the right size for small businesses and focuses on what matters most to solopreneurs and start-ups.

What excites me about working with your brand?

women supporting women

I’m passionate about supporting women-owned businesses, particularly brands that serve moms and families.

I'm committed to providing top-notch client service and building lasting relationships.

I believe in the power of partnership and collaboration, and I value my clients' and counterparts’ positions, opinions, and goals.

I get your business because I’m a small business owner, too. I understand your target audience because oftentimes, I am my clients’ target audience.

I take your business seriously - but I don’t take myself too seriously (oh, and I’m fun to work with, too.)

“Our work with Amy allowed Game Set the opportunity to communicate the brand through strategic partnerships that reached our exact target clients we could not have otherwise been able to do. Her extensive network and understanding of our brand's needs took our exposure to the next level.”

Lisa Kahley, Founder, Game Set

my experience

For over a decade, I led strategic communications programming at some of the top independent public relations agencies in the country, including OLSON Engage in Chicago and Los Angeles, and DKC in New York. In 2016, I launched Amy Kaske Berger PR, working with consumer brands eager to raise awareness in the marketplace.

Prior to starting my own PR and Communications consultancy, I was a Director at OLSON Engage where I led strategic programming for top-performing consumer brands including Wrigley (Orbit gum, Extra gum, Juicy Fruit gum), SkinnyPop, Quaker, Old Navy, Kayak.com, Naked Juice, TiVo, and others. Here, I designed PR campaigns for media strategy and outreach, influencer and celebrity partnerships, events, account and project management, social media marketing, and reputation management. As a manager, I implemented and oversaw cross-discipline, interagency teams, internal agency team development and mentoring and hiring initiatives.

Before joining OLSON Engage, I developed programming at DKC in New York City, managing lifestyle and hospitality brands including Peroni, Dylan’s Candy Bar, FTD.com, Exhale Spa, Gen Art, and Sagamore Hotel. I oversaw client participation and celebrity attendance at high-profile events such as New York Fashion Week, South Beach Wine & Food Festival, and The New York Stock Exchange, in addition to red carpets and product launch events.

Prior to DKC, I managed Kate Spade’s flagship retail store in New York’s Soho neighborhood, developing a roster of personal clients and managing in-store PR and event logistics.

Learn more about my professional experience on LinkedIn.

Let's work together