Work with Me

Curated Connections

Through a strategic mix of brand articulation and meaningful introductions, I create curated connections that maximize the best elements of modern PR.

As the PR industry continues to evolve, so should a brand’s awareness-driving approach, and this method increases a brand’s visibility and relationships with the right people, which can result in a measurable impact on your business.

This signature approach aims to drive overall brand awareness and greater reach for your brand, while establishing a trusted reputation and growing credibility over time.

What can PR do for your business?

Increase brand awareness — get the attention of potential customers and decision-makers
Earn a trusted reputation — establish and build credibility with your target audience
Create and grow relationships — become the brand people remember and go to for your product or service

To achieve that, the elements of my curated connections approach are:

Storycrafting

Design your PR strategy and optimize your brand story in order to stand out

Connecting

Introducing your brand using relationship building techniques that create impactful connections

Empowering

Educating and empowering third-party voices to share your story

For Product- and Service-based Businesses —

This signature small business approach lays a strong foundation for all programming and maintains flexibility as your business grows and evolves.

PR & COMMUNICATION STRATEGY:

Message articulation and differentiation
Audience identification
Media target determination

Media Relationship Building:

Strategic pitch curation
Media introductions to targeted outlets
Ongoing angle creation, information sharing and follow-up

Personalized Networking and Introductions:

Creative collaboration ideation
Personalized introductions to like-minded people and brands
Mining for new brand partners and ambassadors

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For Influencers and Bloggers —

The Influencer PR Playbook program kick-starts your personal brand’s PR efforts and gives you the tools to maintain your PR strategy post-engagement.

Influencer PR Playbook Program

a two-month custom PR strategy and media coaching engagement

Consulting Calls:

90-minute kick-off call that reviews your current brand positioning, marketplace/industry differentiation, and previous media opps + coverage
Three 30-minute consulting calls at the time of your choosing to discuss strategy, approach or to mine new media opportunities

Pitches:

Custom pitch calendar, timed to key brand initiatives
Two pitch drafts to use during engagement (pitched by Amy) and post-engagement (pitched by you)
Recommendations for 3 future outlets/writers/producers for you to pitch

Strategic Outreach:

Custom strategic PR recommendation, based on your upcoming brand news and launches
Personalized outreach to 4-5 recommended outlets and corresponding writers/producers

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WHAT MY CLIENTS SAY

“As a new, very small company, our team was excited to connect with Amy. Amy does a great job helping us understand social media, has worked diligently to get our name out to media and influencers, and stays on top of the news cycle to be sure we’re leveraging opportunities to effectively position our company. Amy is organized, deadline-oriented, stays in touch and is fun to work with.”

Vicky Franchino, Co-Founder, MaskTite

“The Festive Frog emphatically endorses Amy Kaske Berger as a top notch public relations professional. Amy took the time necessary to get to know our business inside and out, and then followed through with a thoughtful plan to increase awareness of our tabletop rental business. We found her to be of high character, and extremely motivated in her desire to increase our business."

Kendell DeBoom, Co-Owner, The Festive Frog